Senior Digital Designer
Alexandru comes with an experience of more than 10 years in Digital Design. He started as a Web Design passionate, discovering, along his career, complementary concepts such as Brand Strategy, Brand Identity, and Brand Design.
After having worked for 5 years in the Marketing Departement of Carrefour, the largest retailer in Europe, he decided to start his own company. In 2014 he became an entrepreneur. Since then, he supported over 80 companies to strengthen their image and increase their visibility.
A great admirer of his hometown, Oradea, Alexandru joined, in 2016, the ”Local Guide” franchise – a project that aims to offer an integrated promotion of Romania’s most important cities. As a result, he developed a platform that would gain local visibility for touristic sites, spare time activities, and local brands.
In 2018, Alexandru joined Brandocracy as managing partner. His passion for design leads him to get closely involved in every step of the process, from the first discussions until the delivery of the final results. His major concern is to provide a creative vision and state of the art execution that would surpass expectations while serving the client’s need.
The Brandocracy concept employs a unique, integrated approach to branding: from brand building, strategic marketing, and employer branding to customer experience strategy, digital design, brand design, and business sparring partnerships, all these having in focus the business numbers and objectives.
We know very well that branding is not mainly about products, clients and competition. It is, first of all, about being different, authentic and relevant in every aspect of your business. It is why we envision the larger picture and that is how we look at brands. No matter what area of our expertise you need, we come with solutions that have a positive impact for both the company and the people.
We get to observe and work with brands in various industries, thus we understand the complexity of running a business. As knowledge integrators, we bring to our collaborations best marketing and brand positioning practices and a thorough market understanding. The aim is to support the business growth while building upon a foundation of significance.