Senior Digital Designer
Alexandru has gained his expertise in over 10 years of working in Digital Design. He started as a Web Design passionate and integrated, throughout his career, complementary concepts such as Brand Strategy, Brand Identity, and Brand Design.
After having worked for 5 years in the Marketing Department of Carrefour, the largest retailer in Europe, he decided to start his own company. Since 2014, when, he became an entrepreneur, Alexandru has applied his knowledge and skills to support more than 80 companies in strengthening their image and increasing their visibility.
A great admirer of his hometown, Oradea, Alexandru joined in 2016 the ”Local Guide” franchise – a project that aims to offer an integrated promotion of Romania’s most important cities. As a result, he developed a platform that would gain local visibility for touristic sites, spare-time activities, and local brands.
Alexandru has been with the Brandocracy team sine 2018, as senior digital designer. From the first talks with our clients down to delivering the final results, he gets closely involved in every step of the process. He focuses on providing a creative vision and state-of-the art execution not only to serve the client’s need but also to surpass expectations.
The Brandocracy concept employs a unique, integrated approach to branding: from brand building, strategic marketing, and employer branding to customer experience strategy, digital design, brand design, and business sparring partnerships, all these having in focus the business numbers and objectives.
We know very well that branding is not mainly about products, clients and competition. It is, first of all, about being different, authentic and relevant in every aspect of your business. It is why we envision the larger picture and that is how we look at brands. No matter what area of our expertise you need, we come with solutions that have a positive impact for both the company and the people.
We get to observe and work with brands in various industries, thus we understand the complexity of running a business. As knowledge integrators, we bring to our collaborations best marketing and brand positioning practices and a thorough market understanding. The aim is to support the business growth while building upon a foundation of significance.