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Anca Rarău

Anca Rarău

Brand Strategist

Anca has over 20 years of experience in brand positioning, strategic and operational marketing, customer experience, employer branding, research, and PR.

Before starting her own consultancy business, she was head of the marketing teams in two of Romania’s top banks: Banca Transilvania and BCR/ Erste Group. As Marketing Director, she coordinated and launched brands and projects of national and European relevance. Among financial related marketing activities, she was also part of different special projects, each with its distinctive marketing approach, including those related to financial services for the medical division, special workshops dedicated to startups and entrepreneurial people, digital platforms, corporate social responsibility. Another special project Anca was involved in is the preparation of the marketing documentation for the listing, for the very first time, of a bank on the Bucharest Stock Exchange.

Throughout her career, together with her marketing teams, Anca has won several awards for the efficiency of the marketing campaigns (Effie Awards), as well as for Public Relations and Corporate Social Responsibility projects.

In 2017, Anca entered entrepreneurship as a branding consultant and in 2018 launched BRANDOCRACY. As an entrepreneur, she worked with brands from various industries: medical, constructions, IT, financial services, legal, education, hotels, media, and culture.

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The Brandocracy concept employs a unique, integrated approach to branding: from brand building, strategic marketing, and employer branding to customer experience strategy, digital design, brand design, and business sparring partnerships, all these having in focus the business numbers and objectives.

We know very well that branding is not mainly about products, clients and competition. It is, first of all, about being different, authentic and relevant in every aspect of your business. It is why we envision the larger picture and that is how we look at brands. No matter what area of our expertise you need, we come with solutions that have a positive impact for both the company and the people.

We get to observe and work with brands in various industries, thus we understand the complexity of running a business. As knowledge integrators, we bring to our collaborations best marketing and brand positioning practices and a thorough market understanding. The aim is to support the business growth while building upon a foundation of significance.