Senior Digital Strategist
Cipriana has been working in marketing for more than a decade. The projects she has coordinated cover multiple areas: digital marketing, internal communications, lead generation, employer branding in both B2B and B2C marketing.
She collaborates with the Brandocracy team of experts as a senior digital strategist. This role allows her to put forth her significant expertise in building digital marketing strategies for various industries such as IT, health, tourism, food, and ceramic.
To mention just a few, Cipriana has marketed IT software products for Railway, Telco, Pharma, Airline and Life Science for Asian & European markets. Her work on these projects included strategy, research, positioning, product guide, and digital marketing. In addition, she was also in charge of organizing external events and the company’s presence at industry fairs.
Her knowledge, years of experience and passion for the Marcom field, doubled by a deep motivation to give back to others, lead Cipriana to create and deliver the marketing trainings that Brandocracy offers to entrepreneurs and marketing specialists. As a consultant within the Brandocracy team, when she is not designing digital strategies, Cipriana delivers training sessions and offers coaching and guidance to the participants.
Cipriana Stan has graduated from Babes-Bolyai University in Cluj with a Bachelor’s Degree in Marketing and a Master’s Degree in Marketing Strategies.
The Brandocracy concept employs a unique, integrated approach to branding: from brand building, strategic marketing, and employer branding to customer experience strategy, digital design, brand design, and business sparring partnerships, all these having in focus the business numbers and objectives.
We know very well that branding is not mainly about products, clients and competition. It is, first of all, about being different, authentic and relevant in every aspect of your business. It is why we envision the larger picture and that is how we look at brands. No matter what area of our expertise you need, we come with solutions that have a positive impact for both the company and the people.
We get to observe and work with brands in various industries, thus we understand the complexity of running a business. As knowledge integrators, we bring to our collaborations best marketing and brand positioning practices and a thorough market understanding. The aim is to support the business growth while building upon a foundation of significance.