Cristina Căliman is passionate about business development and the digital world, having had a vast background in developing websites and platforms for construction companies, industrial producers, European projects, NGOs and state institutions.
She created and grew both online stores and other types of businesses, from digital shop windows to educational platforms. Cristina doesn’t step back from a challenge, being eager to learn and try new things, she easily adapts to various business models and approaches. Her portfolio is all about going digital, showcasing both fresh new small businesses and well established, experienced in the physical world ones that need a digital translation.
The Brandocracy concept employs a unique, integrated approach to branding: from brand building, strategic marketing, and employer branding to customer experience strategy, digital design, brand design, and business sparring partnerships, all these having in focus the business numbers and objectives.
We know very well that branding is not mainly about products, clients and competition. It is, first of all, about being different, authentic and relevant in every aspect of your business. It is why we envision the larger picture and that is how we look at brands. No matter what area of our expertise you need, we come with solutions that have a positive impact for both the company and the people.
We get to observe and work with brands in various industries, thus we understand the complexity of running a business. As knowledge integrators, we bring to our collaborations best marketing and brand positioning practices and a thorough market understanding. The aim is to support the business growth while building upon a foundation of significance.