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Cristina Tudose

Marketing Strategist

During her 20+ years of working in marketing, Cristina has been directly involved in building marketing, communication, and PR strategies, as well as in implementing them. The marketing projects she coordinated are diverse in terms of the knowledge and abilities required: product & service development, competitive intelligence, product & corporate communication, PR, internal communication, CSR, etc.

In all this time, Cristina has interacted and developed strong relationships with various research companies, advertising agencies, printing houses, media agencies, and event organizers while planning, developing, implementing, and monitoring ATL, BTL, and online marketing campaigns.

For the past 14 years, she has coordinated multidisciplinary teams that have developed and implemented integrated marketing campaigns. Their work resulted in improved brand indicators and a positive influence over purchasing intentions and customer satisfaction. The success of Cristina and her teams’ efforts is attested not only by KPIs but also by several Romanian Effie Awards for the efficiency of product or image campaigns. Furthermore, one of her internal communication projects won a Golden PR Award for Excellence.

To expand her expertise in digital marketing and to develop her strategic marketing knowledge, Cristina attended The Oxford College of Marketing. The institution is a strategic partner of CIM – The Chartered Institute of Marketing, the world organization of marketing professionals. As a result, in 2020 she was certified with the Digital Diploma in Professional Marketing.

As to her earlier studies, Cristina graduated from The Faculty of Economic Cybernetics, Statistics, and Computer Science within the Academy of Economic Studies in Bucharest. In 2004 she completed the Romanian-Canadian MBA Program, organized by the Bucharest School of Management (ASE) in partnership with the University of Ottawa and HEC-Montreal.

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The Brandocracy concept employs a unique, integrated approach to branding: from brand building, strategic marketing, and employer branding to customer experience strategy, digital design, brand design, and business sparring partnerships, all these having in focus the business numbers and objectives.

We know very well that branding is not mainly about products, clients and competition. It is, first of all, about being different, authentic and relevant in every aspect of your business. It is why we envision the larger picture and that is how we look at brands. No matter what area of our expertise you need, we come with solutions that have a positive impact for both the company and the people.

We get to observe and work with brands in various industries, thus we understand the complexity of running a business. As knowledge integrators, we bring to our collaborations best marketing and brand positioning practices and a thorough market understanding. The aim is to support the business growth while building upon a foundation of significance.