Facebook  |  LinkedIn  |  Instagram
Share

Brandocracy Course

Employer Branding

72% of leaders around the world agree that employer branding has a significant impact on hiring, and even more so has a significant impact on your business’s success.

Employer Branding

The companies for which we delivered the course

Snap-on
100% immersive, featuring real-world scenarios you'll face in the company

100% immersive, featuring real-world scenarios you'll face in the company

Customized depending on the company's profile and the participants ability levels

Customized depending on the company's profile and the participants ability levels

Duration: 30h

Duration: 30h

(6 weeks)

100% immersive, featuring real-world scenarios you'll face in the company

100% immersive, featuring real-world scenarios you'll face in the company

Customized depending on the company's profile and the participants ability levels

Customized depending on the company's profile and the participants ability levels

Duration: 30h (6 weeks)

Duration: 30h (6 weeks)

Training description

The Employer Branding training is designed to support you as a professional to develop the right skills, techniques and tools to allow you to remain competitive and acquire the best talent in the market. At the end of the course you will have a much better understanding of how to use marketing and communication to enhance your results in terms of recruitment, employee engagement and building a strong employer brand.

Program Features

• 2.5 hours bi-weekly online mentor assisted sessions
• Encouraged and remotely assisted self-paced learning
• Applicable across various industries like HORECA, healthcare services, IT, education, B2B services or retail.
• Real-life examples and case studies, customized to the specific of trainees’ industry
• Equips you to plan, develop and manage employer branding strategies and tactics
• Learn how to collaborate and manage internal and external suppliers
• Hands-on, customized final project
• Access to all learning material
• Online assistance post-graduation through an Alumni Facebook Group

Employer-Branding

About program

Delivery Mode

  • Online sessions

Prerequisites

For accessing the best value of this course, English knowledge is needed (B1 level minimum). Participants should have a basic understanding of marketing and studies or experience in business would present an advantage in getting the best value out of the course.

Target Audience

  • HR professionals looking to improve their skills and results by expanding their expertise in Employer Branding
  • Marketing professionals who wish to specialize in the area of Employer Branding
  • Middle management professionals who wish to learn new ways of accessing the best talent on the market and retaining their own best talent.

Key Learning Outcomes

Upon completion of this Employer Branding course, you will become familiar with employer branding tools, processes and principles to:

  • Leverage your branding and marketing capabilities in a highly competitive and dynamic labor market environment
  • Build an employer branding strategy to better position your company on the labor market and achieve both your talent management and business goals.
  • Create and manage employer branding, recruitment advertising and engagement campaigns in an integrated approach using both online and offline channels.
  • Value the collaboration in cross-functional teams to enhance value creation
  • Manage a high variety of marketing suppliers
  • Measure your performance as an employer in order to adapt your strategy and attract and retain the best talent for you.
  • Monitor and track you employer branding efforts

Program Advisor

Cipriana Stan

Senior Digital Strategist

Cipriana has over ten years of experience in marketing, while she has coordinated various projects in digital marketing, internal communications, lead generation, employer…

Georgiana Iancu

Management & Marketing Strategist

With an experience of 15 years in marketing and more than 5 years in management, Georgiana started her career as early as the university as an entrepreneur in her own advertising agency.

Curricula

I. MarCom Basics

  1. What is marketing and how it links to the growth strategy of a business
  2. Marketing mix and how marketing affects all areas of the business
  3. Marketing functions and roles
  4. How to define Audience
  5. Setting goals
  6. Setting a budget
  7. How to do proper planning

II. Employer Branding Strategy

  1. What is Employer Branding
  2. How to build an Employer Branding Strategy
  3. How to link Employer Branding with you company objectives
  4. Employer Branding and Culture

III. Employer Branding Tactics

  1. Building the Candidate and Employee Journey
  2. Recruitment Advertising
  3. Content Marketing
  4. Internal Communication
  5. Employee Engagement

IV. Measuring Employer Branding

  1. Employer Branding KPIs
  2. Social Media & Employer Branding
  3. Measuring Employer Branding ROI

Testimonials

When I started the “Employer Branding” training I had little to almost no knowledge of the topic. However, during the two months course I managed to learn and settle down some concepts that will help me bring added value to my daily work.

Georgiana Iancu and Cipriana Stan, from Brandocracy, are amazing proffessionals and they made every session together both fun and interactive, but also full of learnings, as they managed to smoothly interwine the theoretical part with the practical one. They helped me see how broad this subject is, and how many aspects we have to consider if we want to create an awesome employee experience. I know for sure that they did create an awesome experience for me! 😊

— Larisa Maria Farago, HR Specialist

virtual7 Romania

When I was a kid I really liked playing Tetris. I still remember the excitement I felt when each piece found its place. When the topic of Employer Branding came up at a strategic level in the company I work for, the pieces were not aligned.

As much as I tried through internal resources to arrange them, I couldn't. Then I met Cipriana and Georgiana from Brandocracy, and step by step, every piece fell into place.

The whole training with them was truly personalized, every question about Employer Branding came with a clear answer and action plan. They managed to turn a trending topic, a topic about which you can find a lot of vague information, into something concrete, and that's exactly what I needed.
Thank you for teaching me how to find the place of each ``tetris piece``. You rock, ladies!

— Gratiela Baron, HR Recruiter & Business Partner

virtual7 Romania

100% immersive, featuring real-world scenarios you'll face in the company

100% immersive, featuring real-world scenarios you'll face in the company

Customized depending on the company's profile and the participants ability levels

Customized depending on the company's profile and the participants ability levels

Duration: 30h

Duration: 30h

(6 weeks)

100% immersive, featuring real-world scenarios you'll face in the company

100% immersive, featuring real-world scenarios you'll face in the company

Customized depending on the company's profile and the participants ability levels

Customized depending on the company's profile and the participants ability levels

Duration: 30h (6 weeks)

Duration: 30h (6 weeks)

Contact us by filling out the form below for more details and to submit a customized training offer!

Field is required!
Field is required!
Field is required!
Field is required!
Field is required!
Field is required!
Field is required!
Field is required!
Field is required!
Field is required!