Management & Marketing Strategist
Georgiana Iancu has been working in marketing and management since 2006. During all this time she has coordinated projects regarding employer branding, strategic and operational marketing, corporate communication, CSR, organizational development, and M&A communication.
She has gained her expertise as Communication Manager in one of the largest IT companies in Cluj-Napoca, but also during her collaborations with other companies in various industries like HORECA, retail, automotive, and alternative energy. Georgiana is currently a marketing and management consultant working together with Brandocracy, bringing in to our clients her knowledge and experience in both marketing and management projects.
In recent years, she focused on leadership, management communication, and employer branding. She has conducted various initiatives that were meant to improve the companies’ image as an employer, to increase business efficieny, and to attract investors for the companies’ development efforts.
Georgiana has developed and delivered strategies, initiatives and training programs on leadership, marketing, management communication, employer branding, and corporate culture that enable organizations and the top management team to achieve key objectives. As a trainer, she also brings her knowledge, expertise, and training skills to the Brandocracy efforts in sharing valuable know-how with entrepreneurs, managers, and marketing specialists.
Georgiana has a Bachelor’s degree in Marketing and a Master’s degree in Advertising from the Babes-Bolyai University of Cluj-Napoca and, in 2020, she has successfully graduated from the WU Executive MBA program with the Vienna University.
The Brandocracy concept employs a unique, integrated approach to branding: from brand building, strategic marketing, and employer branding to customer experience strategy, digital design, brand design, and business sparring partnerships, all these having in focus the business numbers and objectives.
We know very well that branding is not mainly about products, clients and competition. It is, first of all, about being different, authentic and relevant in every aspect of your business. It is why we envision the larger picture and that is how we look at brands. No matter what area of our expertise you need, we come with solutions that have a positive impact for both the company and the people.
We get to observe and work with brands in various industries, thus we understand the complexity of running a business. As knowledge integrators, we bring to our collaborations best marketing and brand positioning practices and a thorough market understanding. The aim is to support the business growth while building upon a foundation of significance.