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Georgiana Iancu

Management & Marketing Strategist

With an experience of 15 years in marketing and more than 5 years in management, coordonating projects in the areas such as employer branding, product marketing, corporate communication & PR, CSR, organizational development, M&A communication.

Georgiana is currently a marketing and management consultant working  with Brandocracy. She brings in her expertise as a communication manager in one of the biggest IT companies in Cluj-Napoca and from her collaborations with companies from various industries, like HORECA, retail, automotive and alternative energy.

In the recent years, she has developed and delivered  strategies, initiatives and training programs on leadership, management communication, employer branding and corporate culture that are enabling the organization and the top management to achieve key objectives.

Georgiana has a bachelor’s degree in marketing and a master’s degree in advertising from the Babes-Bolyai University of Cluj-Napoca and in 2020 she has successfully graduated the WU Executive MBA program with the Vienna University.

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The Brandocracy concept employs a unique, integrated approach to branding: from brand building, strategic marketing, and employer branding to customer experience strategy, digital design, brand design, and business sparring partnerships, all these having in focus the business numbers and objectives.

We know very well that branding is not mainly about products, clients and competition. It is, first of all, about being different, authentic and relevant in every aspect of your business. It is why we envision the larger picture and that is how we look at brands. No matter what area of our expertise you need, we come with solutions that have a positive impact for both the company and the people.

We get to observe and work with brands in various industries, thus we understand the complexity of running a business. As knowledge integrators, we bring to our collaborations best marketing and brand positioning practices and a thorough market understanding. The aim is to support the business growth while building upon a foundation of significance.