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Brandocracy Course

Marketing Essentials

At the end of this training, you will gain the marketing skills that you can easily and immediately apply in your business context.

Marketing Basics
Groups of 5

Groups of 5

Customizable for corporate sign-up

Customizable for corporate sign-up

Duration - 30h

Duration - 30h

(6 weeks)

Groups of 5

Groups of 5

Customizable for corporate sign-up

Customizable for corporate sign-up

Duration - 30h (6 weeks)

Duration - 30h (6 weeks)

Program Price

Plus + One

390


/student

  • Register together with a colleague and you both receive a 100 euro discount
Register here

Standard

490


/student

  • Program price
Register here

The Brandocracy Training Programs

We have created these training programs as a response to the needs we have identified together with our clients. We believe they are not the only ones struggling to implement their marketing strategies. With these live, 100% practical training sessions, which we have already tested, we are integrating mentorship as an important part of what Brandocracy stands for.

Understanding, accumulating, and mastering knowledge and skills is a process that requires, time, practice, and intense study in any field. The same applies to marketing. This is why we propose this format, with a series of weekly hands-on sessions for a longer period spending to a couple of weeks, interacting directly with the specialized trainers who are ready to answer any question.

Description

You will learn the basics of marketing, from objectives, principles to tools and processes that cover the entire marketing mix spectrum (product, promotion, price, placement, people, processes and physical evidence). At the end of the course, you will have a much better understanding of how to use marketing and communication to enhance your results by reaching the right people with your services or products.

Testimoniale

din partea cursanților

Eu personal sunt foarte încântată și cred că nu exista o altă variantă mai potrivită atât pentru pentru mine ca om de marketing, cât și pentru compania unde lucrez, EMS Floor Group. Cursul cu Cipriana și Georgiana este realizat pentru B2B foarte profesionist și user-friendly. Structura cursului este foarte ușor de urmărit și implementat întrucât fiecare modul are exemple clare, explicate foarte coerent de traineri și care pot fi aplicate în orice tip de business. Valoarea adăugată este adusă de experiența personală a trainerilor, care sunt foarte bine pregătiți și implicati în fiecare curs și nu numai. Este super! Mult succes.
Alina PETRICAN

— Alina PETRICAN

Tendering & Marketing Manager, EMS Floor Group

Program Features

  • 2.5 hours bi-weekly online mentor assisted sessions
  • Encouraged and remotely assisted self-paced learning
  • Applicable across various industries like HORECA, healthcare services, IT, education, B2B services, or retail.
  • Real-life examples and case studies customized based on the trainees’ industry background
  • Equips you to plan, develop and manage marketing strategies and tactics
  • Learn how to collaborate and manage internal and external marketing suppliers
  • Hands-on, customized final project
  • Access to all learning material
  • Online assistance post-graduation in an Alumni Facebook group
marketing-basics

Program Overview

Delivery Mode

  • Online sessions in Romanian
  • All materials will be provided in English

Prerequisites

Participants don’t need previous marketing or communications studies. For accessing the best value of this course, English knowledge is needed (B1 level minimum). Also, it helps to be creative, analytical, solutions-oriented, and with an open mind.

Target Audience

  • Professionals looking to start or develop a career in marketing and communication
  • Marketing professionals who wish to further develop their skills
  • Management professionals looking to understand how marketing and communication can bring value and support achieving their business objectives
  • Entrepreneurs who wish to understand how they can use marketing to enhance their results and also improve collaboration with external marketing professionals.

Key Learning Outcomes

Upon completion of this Marketing Essentials course, you will become familiar with marketing and communications tools, processes, and principles to:

  • Leverage your marketing capabilities in a highly competitive and dynamic business environment
  • Build a marketing strategy and better position yourself and your company on the market
  • Build strategies directly linked to your company’s objectives
  • Create and manage marketing and communication campaigns in an integrated approach using both online and offline channels.
  • Value the collaboration in cross-functional teams to enhance value creation
  • Manage a high variety of marketing suppliers
  • Measure your marketing efforts and track it back to your business results

Program Advisor

Cipriana Stan

Senior Digital Strategist

Cipriana has over ten years of experience in marketing, while she has coordinated various projects in digital marketing, internal communications, lead generation, employer…

Georgiana Iancu

Management & Marketing Strategist

With an experience of 15 years in marketing and more than 5 years in management, Georgiana started her career as early as the university as an entrepreneur in her own advertising agency.

Curricula

I. MarCom Principles

  1. What is marketing and how it links to the growth strategy of a business
  2. Marketing mix and how marketing affects all areas of the business
  3. Marketing functions and roles

II. MarCom Strategy

  1. Research & Analysis
  2. Target Audience and segmentation
  3. Setting goals
  4. Setting budget
  5. Planning

III. Marcom Processes & Tools

  1. Branding
  2. Employer Branding
  3. Internal Communications
  4. Event Management
  5. Content Marketing
  6. Lead Generation
  7. PR
  8. CSR
  9. Website/Blog
  10. Social Media

IV. Marketing Professionals

  1. Preparing for getting a Marketing job
  2. Coaching for improving your soft skills as a marketer and communicator
  3. Pitch your Marketing Strategy

Groups of 5

Groups of 5

Customizable for corporate sign-up

Customizable for corporate sign-up

Duration - 30h

Duration - 30h

(6 weeks)

Groups of 5

Groups of 5

Customizable for corporate sign-up

Customizable for corporate sign-up

Duration - 30h (6 weeks)

Duration - 30h (6 weeks)

Register now in the Marketing Essentials course

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