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Mihaela Balea

Mihaela Balea


Mihaela’s professional experience encompasses 16 years in the central quality & business media and over 10 years in communication. During all this time, she had coordinated a large number of media and communication projects.

As a media expert and communication consultant collaborating with Brandocracy, Mihaela brings forth relevant expertise in analysing, building and implementing integrated communication strategies, both offline and online, for companies in different industries.

Examples of her work count communication strategies that she designed and implemented for FAN Courier, Alpha Bank România, Policolor, KLG Europe, WDP (Belgia), Kawasaki Gas&Turbine, Digi Ray, EMS Floor Group, Leader Team Broker, Atria Urban Resort, Domeniul Bogdan, New Kopel Group, Atlas Copco,  Astra Zeneca, Hartmann Romania, Elsaco Botoșani, Vestra Industry, SPIA Romania, CICH Navodari, Asociația Administratorilor de Fonduri din România.

As a media expert, she conducted special crisis communication projects for FAN Courier, Alpha Bank România, Banca Transilvania, Policolor România and Bulgaria.

Mihaela’s expertise has also gained recognition through the prizes she was awarded for CSR projects that she created and implemented for Policolor, FAN Courier, Hartmann România and Asociația Administratorilor de Fonduri.

Mihaela Balea’s studies are also vast and diverse, as her professional career. She attended the Academy of Economic Science in Bucharest, the Faculty of General Economy for three years.  She graduated from the Hyperion University in Bucharest, the Faculty of Political Science, Sociology, and Relations. In addition, she pursued  Marketing & Management studies at the Business Academy.

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The Brandocracy concept employs a unique, integrated approach to branding: from brand building, strategic marketing, and employer branding to customer experience strategy, digital design, brand design, and business sparring partnerships, all these having in focus the business numbers and objectives.

We know very well that branding is not mainly about products, clients and competition. It is, first of all, about being different, authentic and relevant in every aspect of your business. It is why we envision the larger picture and that is how we look at brands. No matter what area of our expertise you need, we come with solutions that have a positive impact for both the company and the people.

We get to observe and work with brands in various industries, thus we understand the complexity of running a business. As knowledge integrators, we bring to our collaborations best marketing and brand positioning practices and a thorough market understanding. The aim is to support the business growth while building upon a foundation of significance.