Areas of Expertise
The Marketing Strategy and the Business Strategy are twin sisters. Of the two, it is the Marketing that sustains the business to grow, in line with the brand positioning and DNA. Imagine a vegetable garden. Once you decide what you want to sell, you plant the right seeds. But this is not enough to succeed. You need to find ways to help those plants grow, reach the market and be bought. For this, you need the Marketing Strategy to define what your potential clients want/expect to buy, the right price they are willing to pay, the appropriate distribution and placing methods, all supported by proper communication.
The Marketing Strategy created by Brandocracy will take into account the relevant differences your brand has in the market, its authenticity and recommend a coherent positioning and communication, both internal and external. We’ll incorporate the broader perspective of the business, together with operational guidelines.
Our expertise in marketing draws its roots from many years of coordinating marketing departments and working with marketing teams in both large and small companies. We put in best practices, know-how, and latest market trends into a plan that runs along a line connecting the numbers that matter, the brand objectives, and the people.
How we build the Marketing Strategy
We start with a diagnose of the current situation: market positioning, price policy, product portfolio, defining your target, the promotion strategy and how products are distributed.
Based on our finds, own expertise, the market best practices, and the latest trends, we define the objectives and the marketing strategy design.
As part of the strategy, we set the main pillars in communication: marketing communication plan, media, timing, budget. Once the strategy is put together and delivered, the Brandocracy consultants can also coordinate the strategy implementation working with the client’s marketing team and the creative agency, media agency, and PR agency involved in the process.
Other Areas of Expertise
Wishing to offer personalized solutions, we developed an innovative, integrated method of branding and business modules based on our areas of expertise.